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Listing Strategy

4205 Captain Perry Ct, Upper Marlboro, MD
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Our Track Record

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Sales Performance
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★Your
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Awards
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★Your
★Achievements
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Community Involvement
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Notable Achievements
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★Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

I highly recommend Erika Williams & Co. Their expertise and dedication made finding the right commercial property effortless. Thanks to Erika, Waste Collection Resolve LLC has a home.
[Read More]
Erika is an excellent, knowledgeable agent who made my first-time homebuying comfortable. She advocates for you and knows her stuff. Thanks, Erika and team — enjoying homeownership.
[Read More]
Erika Williams is a dedicated, punctual Realtor with exceptional staging, attention to detail, and work ethic—reliable, professional, and committed to making every listing shine.
[Read More]

Review has been shortened using AI, click the review to read the full review.

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Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Why You Should List Your Home at the Beginning of the Year
Listing your home at the beginning of the year can give you a competitive edge, get ahead of the market,...
Read the full article here:
www.erikawilliamsandco.com/blog/2026/1/7/why-you-should-list-your-home-at-the-beginning-of-the-year
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 2]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.erikawilliamsandco.com/blog/2025/11/25/your-home-buyer-wants-to-extend-the-closing-date-part-2
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 1]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.erikawilliamsandco.com/blog/2025/11/18/your-home-buyer-wants-to-extend-the-closing-date-what-now-part-1
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

3401 Massachusetts Ave SE, Washington, DC 20019
data valid as of 3/9/2026
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

886
Views on the ad active as of 4/24/2024
97%
Views

Length of Ad

917
Expected views on ad ran from 4/24/2024 to 5/24/2024

Weekly Snapshot

18
Reached 18 people

886

People who saw this ad

18

People who watched the video

1

People who expressed interest

1

Leads

Most Recent Ad Results

886 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
18 People who watched the video
Of those reached, 1 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
1 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

+ 97% of potential customers

886 917
Saw the ad
18 19
Watched the video
1 1
Expressed interest
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4205 Captain Perry Ct

Upper Marlboro, MD 20772

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Erika Williams

erika.williams@kw.com
(301) 801-4399
www.erikawilliamsandco.com/team/erika-williams
5 bed
5 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

8 Buyers

Out of the 134,400 people reached through my Facebook advertising campaign in this area, 8 potential homebuyers in your area have shown interest in a 5-bed, 5-bath home like yours.

I've surfaced 8 people in my database looking for a home like yours in Upper Marlboro!

Name: Charles Williams

Phone: (315) 322-9191

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Laleh Anderson

Phone: (912) 654-8124

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Sarah Hernandez

Phone: (919) 433-6487

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Joseph Richardson

Phone: (412) 857-3391

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Thomas Jones

Phone: (615) 943-4327

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Wyatt Rubio

Phone: (918) 612-9293

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Aaron Perez

Phone: (815) 735-3931

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Paisley Smith

Phone: (716) 266-9712

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

151,620

Views on my personal ads on social media
2% increased

3,875

Active home buyers searching on my website
2% increased

271

Active buyers I'm targeting with Facebook ads everyday
2% increased

4

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 4205 Captain Perry Ct, Upper Marlboro, MD there are 134,400 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Upper Marlboro, MD 20772 - Greater Upper Marlboro

My Recent Sales in the Upper Marlboro, MD 20772 - Greater Upper Marlboro area!

544

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 3/9/2026

Seller Alert

Your Estimated Home Values

4205 Captain Perry Ct, Upper Marlboro, MD
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Data powered by Image
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$737,510
Data powered by Image
$715K

$760K
Data as of 03/09/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Erika Williams Real Estate Professional. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$619K$672K$725K$778K$830KMar 2022Feb 2023Feb 2024Feb 2025Jan 2026
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Market Trends in Upper marlboro, MD 20772

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Erika Williams

Owner

erika.williams@kw.com | (301) 801-4399

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.erikawilliamsandco.com/team/erika-williams
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.